Customer feedback can come from a myriad of ways. From meaningful metrics to having one-on-one feedback sessions and listening to your customers.
Having contact with your customer will help you increase the value of features of features, build stronger customer relations and in general help you with the Build, measure, learn process.
You should still be resilient against feature requests.
When a company grows and more people are involved, not everyone will have contact with the customer and thus less customer feedback. This will decrease the feedback these persons will hear and can stunt value of features.
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