If your product is simple, it can over deliver on its promises.
Tips on keeping a product simple
- Cutting features to ensure you don’t overload your product with wasteful features
- Cut scope to ensure product quality
- Be resilient against feature requests
- Use incremental development
- Gather customer feedback, ideally through B testing
When users are happy, they might stick around which opens up the sticky growth engine.
Reference
Fried, Jason, and David Heinemeier Hansson. Rework. 1st ed, Crown Business, 2010.
Highlights or timestamps
Your product should be the opposite: make it so simple and easy-to-use that people will love it even more than they expected and tell their friends about it, too. If you accomplish this, you can sell your product like a drug dealer: give people a taste for free, knowing they will happily come back for more.
— ^2a407f from Rework