When we do A/B testing we can find out if the development of the feature was well invested time or not. As we can categorise a features is as waste or valuable.
Synonym
Sometimes A/B testing is also called split testing as you’re splitting the impressions / customers.
Measure numbers that matter!
Make sure that what being measured is not fluff or ego stroking, but something that is either actionable or qualitative for validating assumptions.
- [?] What makes data good data
Reference
Ries, Eric. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. 1st ed, Crown Business, 2011.
Highlights or timestamps
A clever way of distinguishing between value and waste is split testing.
— ^d40b5d from The Lean Startup
Any change you wish to make to your product should be tested with this semi-scientific approach before you actually implement it.
— ^615554 from The Lean Startup