When your product is unique and have core domain secrets like a better technology, you can build an audience, following and users by teaching your customers.
These teachings should be relevant to the market and be something that the customer wants to know, and will come back for, even though technical teachings are not irrelevant it is if your targeted group are not programmers.
Reference
Fried, Jason, and David Heinemeier Hansson. Rework. 1st ed, Crown Business, 2010.
Highlights or timestamps
Better yet, teach people with how-to guides, courses and videos! Most companies – especially big ones – are so secretive that you can gain a real competitive advantage by actively teaching people about things you’ve learned.
— ^21da3d from Rework
Once you have a product that is unique and keeps customers coming back, you can share everything you know without giving away any secrets that would create imitators.
— ^f96a7f from Rework
. Instead, build an audience by sharing information that they value and willingly come back for. This way you will get their attention without paying a dime.
— ^e23ae9 from Rework