It is easier to build an audience by having honest and personal communication and reflecting the small, less public size of the startup.
It is a great way to teach people with this personal communication.
Reference
Fried, Jason, and David Heinemeier Hansson. Rework. 1st ed, Crown Business, 2010.
Highlights or timestamps
There’s nothing wrong with having communications that reflect the true size of your company. Be proud that your small size lets you communicate frankly, contrary to the meaningless jargon-filled press releases of big corporations.
— ^2ca8a3 from Rework