Every communication, from small emails to articles on your website is marketing. Have honest, personal communication in every piece of marketing and make everyone aware that every interaction with each customer is important.
Reference
Fried, Jason, and David Heinemeier Hansson. Rework. 1st ed, Crown Business, 2010.
Highlights or timestamps
Remember that in a small organization, marketing is everyone’s responsibility. Every email, phone call, blog post and social media update constitutes marketing and can deepen your bond with customers.
— ^1202b5 from Rework