To successfully sell a product or service, it is crucial to reach potential customers. Identifying effective channels for outreach is essential for gaining traction and visibility.
Tips for Reaching Customers
- Identify Target Channels: Explore platforms like Reddit, ProductHunt, and others that align with your target audience.
- Engage with Communities: Participate in discussions and provide value to build trust before promoting your product.
- Leverage Social Media: Utilise social media platforms to create awareness and engage with potential customers directly.
- Use Content Marketing: Share valuable content that addresses customer pain points to attract interest organically.
- Monitor Analytics: Track the performance of different channels to understand where your efforts yield the best results.
Customer value
Read more about the effort vs customer valueOne needs to consider the value of one customer to know how much effort they can invest in acquiring this customer.
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Reference
Thiel, Peter, and Blake Masters. Zero to One: Notes on Startups, or How to Build the Future. Virgin Books, 2014.
Highlights or timestamps
how can I reach my customers?
— ^74427e from Zero to One
some products require viral marketing, where users generate more users through word-of-mouth effects, while others can be sold best just using traditional advertising.
— ^d39052 from Zero to One