Secrets and clues (roleplaying) are the meat of any campaign, these are the details that draw players, the most important thing, into your adventure and keeps them there.
They are also what drives the progression of your campaign, players will act upon these secrets as they’re natural story hooks.
Reference
E. Schea, M. (2018). Sly flourish’s return of the lazy dungeon master. Sly flourish shop
Highlights or timestamps
Return of the Lazy Dungeon Master highlights
- Secrets and clues are the anchors of our games.
— anchors from Return of the Lazy Dungeon Master highlights
- Secrets are what bind the players to this new world
— binding players from Return of the Lazy Dungeon Master highlights