A campaign hook is the ‘hook’ or very small summary of your campaign. It should be straightforward and simple. One or two sentences should be enough to convey what your campaign is about.
Reference
E. Schea, M. (2018). Sly flourish’s return of the lazy dungeon master. Sly flourish shop
Highlights or timestamps
Return of the Lazy Dungeon Master Highlights
- Campaign hooks should be simple, straightforward and direct.
— ^e7213a from Return of the Lazy Dungeon Master highlights