As a small startup, you should be flexible and not be slowed down by a large corporation. A great way to leverage this flexibility is to make decisions quickly and not postpone these.

A good catchphrase is Lets make a decision and not Let us think about it.

Try to make Small, reversible decisions.

Reference

Fried, Jason, and David Heinemeier Hansson. Rework. 1st ed, Crown Business, 2010.

Highlights or timestamps

Rework

As a small company, one of the key advantages you have over your larger competitors is your ability to make quick decisions without getting bogged down in bureaucracy. Start saying, “Let’s make a decision,” instead of, “Let’s think about it.” Don’t look for a perfect solution; get to good enough quickly and keep moving.

— ^404cd9 from Rework