When you want to dominate a market and build a monopoly, you’ll always want to start out in a niche with enough potential customers for growth. This way you’re able to dominate said market
Reference
Thiel, Peter, and Blake Masters. Zero to One: Notes on Startups, or How to Build the Future. Virgin Books, 2014.
Highlights or timestamps
And when you’ve found the unusual idea to base your startup on, don’t go too broad too quickly. Find a small niche where you can do something way better than any of your competitors.
— ^a65d3c from Zero to One